Jack Rundle's A-Level blog

Pictured below are just some of the different styles of fonts that I have tried to create for the logo of our band so that I can check with our target audience and find out which font is best suited for our band name. I used different designs of the logo based on the font but through research I found that black and white is the most commonly used colour so therefore I will be using this in each font. This research will help me in the future as I can chose one of these logos to decide which one to use for the front cover of the digipak but most importantly it has allowed me to increase my knowledge on how to use different tools on Serif PhotoPlus which I will use when conducting my Digipak.

The Oasis logo is very simplistic, bold but eye-catching. Even though it is only in black and white it stands out and is therefore highly reflective of how the band are in person. They are also going against the conventions of a stereotypical logo by using all lower case letters. Moreover, it highlights to their audience that they are more than just a Britpop band and are much different to others in the industry. Pulp are another example of the lower case trend in which was evident during the Britpop era. In a study carried out they found lower case lettering is easier to read and psychologically audiences feel closer to lowercase woodmarks which evidently increases perceptions of band friendliness. Oasis and Pulp may have used this in their logos as people will create a psychological bond through their logo and also help them to gather a wider audience. For these reasons we will be using lower case lettering within our own Digipak as it makes it easier to be seen and creates a po

In order to make our music video convey some of the features which were used by Oasis we needed to practice and learn how to utilise these techniques. We developed our knowledge by watching YouTube videos and the video below describes perfectly how to isolate certain colours which you want to stand out. We have applied this to our opening sequence of our music video by highlighting the most obvious objects in each clip such as the guitar and glasses. Colour isolation ultimately helps to exaggerate the conventions of our video but more importantly it is used in the Wonderwall music video to highlight the clowns blue hat.

My idea for the poster ancillary task is to highlight the idea that Luke is the main band member within our group and this is evident through the colour isolation as his body is all isolated however for myself and Jack i only colour isolated our faces and hands which portrays we are the backing singers and also guitarist/drummer.  Within my DIgipak i have many shots of myself and Jack to highlight the importance of the other band members but also just like Oasis for many of their own shots it was only them two pictured. Moreover, the use of Swan highlights several ideas. The main factor is that Swans portray love and eternity and within our song 'Wonderwall' the song is about a man trying to rekindle his love and the idea of the swan conveys this perfectly. The colour isolation helps to show that the Swan is alone just like the lyrics in the song but it also helps to fir with the theme of my Digipak.  For my Advert Magazine i will be including lots of institutional informat

This video shows  the specific information which we were given by our audience to help us make our music video even better, we also asked other people their opinion on our video and everyone else also suggested that we definitely need to improve the lip syncing. This is due to the fact that it is not in time and can be edited easily to make sure we change it so that it looks more professional. Besides this minor change we were given positive feedback on our music video and that they enjoyed both the introduction and ending where we included  small parts of the live performance. 

Our Digipak needs multiple shots on both the front and back cover of the digipak, we therefore needed to take multiple shots both in  urban and rural areas. We were planning to display the binary opposition of our CD within the pictures we take. The front cover will consist of a shot of an urban area displaying these features so we will go to Altrincham to gain these shots. On the other hand we will have shots from rural areas to show the difference between the two places. We may use some of these images for our final Digipak product but if they are not up to standard we will go to take some more pictures and learn from the mistakes we made. We need to make sure the lighting, shot angle and posing is perfect in order to gather the best possible shots.  We have taken several pictures in all of these different locations and from them we will decide which ones we will use for our final and most importantly suit our convention. Our aim was to create and urbanize the shots we used, this

We have made a template of the digipak that we will create and i have labellled each of the sections which it will contain and the image it will have (front cover and back cover). This will help us a group in the future as it will make it easier to put the images we have taken and edited onto the template as we already have a platform to use and then also label the spines on the side with the name of the album or band.