Font Research - Digipak Planning

Image result for oasis logo
The Oasis logo is very simplistic, bold but eye-catching. Even though it is only in black and white it stands out and is therefore highly reflective of how the band are in person. They are also going against the conventions of a stereotypical logo by using all lower case letters. Moreover, it highlights to their audience that they are more than just a Britpop band and are much different to others in the industry.

Pulp are another example of the lower case trend in which was evident during the Britpop era. In a study carried out they found lower case lettering is easier to read and psychologically audiences feel closer to lowercase woodmarks which evidently increases perceptions of band friendliness. Oasis and Pulp may have used this in their logos as people will create a psychological bond through their logo and also help them to gather a wider audience.

For these reasons we will be using lower case lettering within our own Digipak as it makes it easier to be seen and creates a positive correlation with the audience. Moreover, due to it is one of the first things a viewer sees before even hearing the music we want to make the impact as favourable and effective as possible.

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