Throughout the duration of Oasis’ activity within the music industry many branding strategies were used in order to appeal and relate to the target audience, ultimately contributing to the success of the band. When constructing the branding and image of Oasis many factors were to be taken into consideration to create an impact to engage with the target audience. These factors would include the way in which the bands core values were reflected in the name of the band, the logo and promotional photographs. After initially identifying Oasis’ target audience as 18 to 40 year old Englishmen the next step was to maximize the engagement from the preferred reading, in order for them to remain loyal and increase the number of consumers of which fell into the target audience category. They also created a new image to Britpop, such as the 'bad-boy' and very serious front. Their new contrast to the the strereotypical Britpop view helped them to become one of the greatest bands in both ...
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