Jack Rundle's A-Level blog

Below is my first Magazine Advert draft which I made, through making this I then knew how to use several effects such as colour isolation and also how to include different fonts and logos for my work. I was unhappy with the colours within this draft and therefore went back and changed it. After speaking with my target audience they suggested that it would look much better if we were all in black and white rather than how it is in this image. 

In order to increase the creativity of our music video we have been watching many videos on how to improve certain sections. One of the main changes we made was to include a split screen due to this being one of the most iconic moments within the 'Wonderwall' music video. In order to create this effect we firstly used the crop method so that we could get two different perspectives within the same shot. This was perfect in order to display Lucy and Luke walking towards each other and at the end they finally meet. We are also using this feature as a way to portray the idea that they are constantly searching for one another. Furthermore, by watching many YouTube videos and increasing our knowledge on this feature we found the crop and masking effect would be most appropriate in order to create the black line in between the two shots

On the weekend, we went into Altrincham town centre with the band and took images together in different locations which we will use for the digipak. We used Jack's camera as a way to gain more HD images which will make the final product more appealing. However, when we import these images and put them onto our blogs this reduces the quality and we will have to take this into consideration when editing the pictures. Below are some of the best images that we took at the different locations, in order to be fair we made sure that we had 3 perfect shots which we could use so that nobody's images were better than the others in the group as that would be unfair. We took many different shots from all different angles trying to find the perfect angle and lighting to use to make sure the pictures were of the highest quality. We are totally uncertain which shots we will use for our final cover but we have narrowed it down to a few shots so we will be talking to our target audience in or...

Through research we found that Album advertisements within Magazines consist of images the Artists, the name of the band, the date in which it will be released and also reviews This information is then seen and rehearsed by the audience every time they see the cover. Through keeping the magazine subtle and low-key has a much diverse effect on the audience as they will be intrigued to find out more about the album itself.  I will use this research to my advantage as i have created an idea of what i can include in my advert. It is common for star reviews to be seen on the front of the magazine cover and this helps drive sales as it shows the positive reviews in which it has already gained. 

Pictured below are just some of the different styles of fonts that I have tried to create for the logo of our band so that I can check with our target audience and find out which font is best suited for our band name. I used different designs of the logo based on the font but through research I found that black and white is the most commonly used colour so therefore I will be using this in each font. This research will help me in the future as I can chose one of these logos to decide which one to use for the front cover of the digipak but most importantly it has allowed me to increase my knowledge on how to use different tools on Serif PhotoPlus which I will use when conducting my Digipak.

The Oasis logo is very simplistic, bold but eye-catching. Even though it is only in black and white it stands out and is therefore highly reflective of how the band are in person. They are also going against the conventions of a stereotypical logo by using all lower case letters. Moreover, it highlights to their audience that they are more than just a Britpop band and are much different to others in the industry. Pulp are another example of the lower case trend in which was evident during the Britpop era. In a study carried out they found lower case lettering is easier to read and psychologically audiences feel closer to lowercase woodmarks which evidently increases perceptions of band friendliness. Oasis and Pulp may have used this in their logos as people will create a psychological bond through their logo and also help them to gather a wider audience. For these reasons we will be using lower case lettering within our own Digipak as it makes it easier to be seen and creates a po...

In order to make our music video convey some of the features which were used by Oasis we needed to practice and learn how to utilise these techniques. We developed our knowledge by watching YouTube videos and the video below describes perfectly how to isolate certain colours which you want to stand out. We have applied this to our opening sequence of our music video by highlighting the most obvious objects in each clip such as the guitar and glasses. Colour isolation ultimately helps to exaggerate the conventions of our video but more importantly it is used in the Wonderwall music video to highlight the clowns blue hat.