Evaluation Question 2








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Conventions of a Digipak

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Firstly, a digipak is the layer around the a CD case which supplies information on the band, their record label and also song names which are featured on the CD. Britpop genre use Digipaks to display their new albums but in a unique way which is different to other genres. Furthermore, throughout carrying out lots of research and investigating different Britpop digipaks i found that the genre all has a very familiar link which runs throughout their CD covers, this is that all the band members are included on the front cover. In Oasis' album 'Be here now' it displays what the band are about and their child-like behaviour with the shot of various items thrown into a swimming pool with the band members standing around. The main aim of this is to create the feeling of togetherness and also portray the British Qualities as the main colours used in the digipak are blue, red and white.  On the other hand, when i researched this subject in further detail i found out ...
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Target Audience Identification

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