Conventions of a Digipak
Firstly, a digipak is the layer around the a CD case which supplies information on the band, their record label and also song names which are featured on the CD. Britpop genre use Digipaks to display their new albums but in a unique way which is different to other genres.
Furthermore, throughout carrying out lots of research and investigating different Britpop digipaks i found that the genre all has a very familiar link which runs throughout their CD covers, this is that all the band members are included on the front cover. In Oasis' album 'Be here now' it displays what the band are about and their child-like behaviour with the shot of various items thrown into a swimming pool with the band members standing around. The main aim of this is to create the feeling of togetherness and also portray the British Qualities as the main colours used in the digipak are blue, red and white.
On the other hand, when i researched this subject in further detail i found out that the main Britpop groups such as The Stone Roses, Oasis and Blur have re distributed their best selling albums on vinyl so that people can now play them on old CD players. It is stated that the main aim of this was to connect their main audience throughout the Britpop genre with a feeling of their childhoods as it creates this nostalgic feeling of them going back to when they were young and listening to the albums on vinyls. This allowed the bands to also increase their sales of the albums but also linked their audience to their past.
Lastly, this post has helped me to gather an idea of the steps i need to follow in order to match the genre needs so that we can reach the audiences attention. I have collected vital information from the album covers portraying a sense of togetherness in order to highlight the British qualities but also showing the change in fashion and location. Moreover, the methods of different distribution which has helped to create more sales by reaching the current Hollywood demographic. When we start to create our own digipak template i will take all of this information on board and try to incorporate it into our work and also highlight the differences in how our band is portrayed to that of Oasis or Blur.
Furthermore, throughout carrying out lots of research and investigating different Britpop digipaks i found that the genre all has a very familiar link which runs throughout their CD covers, this is that all the band members are included on the front cover. In Oasis' album 'Be here now' it displays what the band are about and their child-like behaviour with the shot of various items thrown into a swimming pool with the band members standing around. The main aim of this is to create the feeling of togetherness and also portray the British Qualities as the main colours used in the digipak are blue, red and white.
On the other hand, when i researched this subject in further detail i found out that the main Britpop groups such as The Stone Roses, Oasis and Blur have re distributed their best selling albums on vinyl so that people can now play them on old CD players. It is stated that the main aim of this was to connect their main audience throughout the Britpop genre with a feeling of their childhoods as it creates this nostalgic feeling of them going back to when they were young and listening to the albums on vinyls. This allowed the bands to also increase their sales of the albums but also linked their audience to their past.
Lastly, this post has helped me to gather an idea of the steps i need to follow in order to match the genre needs so that we can reach the audiences attention. I have collected vital information from the album covers portraying a sense of togetherness in order to highlight the British qualities but also showing the change in fashion and location. Moreover, the methods of different distribution which has helped to create more sales by reaching the current Hollywood demographic. When we start to create our own digipak template i will take all of this information on board and try to incorporate it into our work and also highlight the differences in how our band is portrayed to that of Oasis or Blur.
Comments
Post a Comment