Oasis Artist Analysis

Throughout the duration of Oasis’ activity within the music industry many branding strategies were used in order to appeal and relate to the target audience, ultimately contributing to the success of the band. When constructing the branding and image of Oasis many factors were to be taken into consideration to create an impact to engage with the target audience. These factors would include the way in which the bands core values were reflected in the name of the band, the logo and promotional photographs.

After initially identifying Oasis’ target audience as 18 to 40 year old Englishmen the next step was to maximize the engagement from the preferred reading, in order for them to remain loyal and increase the number of consumers of which fell into the target audience category. They also created a new image to Britpop, such as the 'bad-boy' and very serious front. Their new contrast to the the strereotypical Britpop view helped them to become one of the greatest bands in both the UK and rest of the world.

The core values in which Oasis identified themselves with from the beginning of their career would be the ‘Britpop’ culture, insuring they were writing, singing and performing songs that any stereo-typical Englishman could relate to, staying positive and implying that you can have a good and care-free time in any situation. As well as remaining relatable to their consumer, another vital factor of their core values and ‘Britpop’ culture would include references toward records and bands that were seen of the canon of their era, the Beatles for example.

By analysing Oasis (The band which basically formed the birth of British Pop) we can understand how to execute a detailed video and also use their experience to our advantage by looking at how they make their videos so interesting and unique.From specifically researching Oasis as a band we have learnt how they identify themselves as a group and also the different target groups which they aim themselves at. We have also looked at which social class the band aim themselves at and the reasons for this. Within our research we also had an additional look into why the band's use different narrative theories and also how the use technical features in their music videos. This will also help us to develop our final product at we can aim our video at a certain target audience and also add in different features which are unique to the genre such as different effects, styles of clothing and positioning.